To communicate Veidekke’s core values to employees, we created a workout collection that they could order for free through a customized web shop. The collection was launched as the centrepiece in the communication matrix after the announcement to sponsor Vasaloppet (the most famous cross-country skiing race in the world).

What
A Workout Collection for Veidekke employees produced in 15000 pieces to 3000 coworkers.

My role
Creative Direction
Designer of clothes
Design of key messages
Design of website
Project Management
Photography and Film, Management, Prod & Post Prod
Copywriting

Surfaces for communication
Internal channels included a benefit portal, a new webshop, digital screens, news portals, email, push, third-party channels, print ads, social + organic.