Nespresso Switzerland
What Else?
This role involved creating creative assets, ideating advertising concepts, and overseeing a team of designers. Collaborating with translators and media agencies, I ensured market-specific adaptations, managed editorial calendars, and utilized consumer insights. Moreover, I contributed to shaping the brand identity, tone, enhancing engagement with the Swiss markets.
My role
Creative Lead of Content Production for Nespresso Switzerland
Asset creation
Selection Vintage 2014
This collection was the culmination of 3 years controlled aging, resulting in a complex flavor profile with robust character.
In the images you see my photoshop, animation and photography artworks inspired by the story of vintage flavour.
Nespresso Variations 2016 Festive Collection
This collection holds a special place as my absolute favorite collection for Nespresso. It was inspired by the rich coffee house traditions of Vienna and also, Nespresso partnered with illustrator Lorenzo Petranton, known for his graphic artworks inspired by the 19th Century. Adapting these artworks for the Swiss market was a delightful endeavor.
Nespresso Moment
Highlighting the "Nespresso Moment" concept, which was one of the content pillars under my development.
