Commercial film for Vaucher Manufacturer
A Cinematic Interpretation
of Time
For Vaucher Manufacture, I worked on a commercial film concept shaped around the relationship between mechanical precision, movement, and emotion. The project explored how watchmaking craftsmanship and engineering could be communicated through a more cinematic and atmospheric visual language.
Concept note
“Let us leave the thought open to define what the true length of a movement is. The moment between us doesn’t have a beginning or an end. It’s a cocktail of speed and displacement, it takes us anywhere we want to go if we let it. We change the position of objects with progression, we accelerate. Objects of thought. We spin in choreographic velocity or dance in romantic repetition. We make distances shorter or maybe our time sight longer. We move backwards and forwards in this moment, because we are too curious how it will end.”
In Practice
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The challenge was to develop a film language that respected the technical sophistication of the product while giving it emotional and visual depth. Vaucher Manufacture, founded in Fleurier by Michel Parmigiani in 1975, is known for producing high-end calibres, including movements used in Hermès watches such as the H1950 micro-rotor.
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The concept was built around the idea of movement as both a mechanical and emotional force. Drawing inspiration from physics, cosmology, and philosophy, the film sought to position time not only as something measured, but as something experienced. This created a more evocative narrative framework for communicating the craft behind the mechanism.
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My contribution focused on creative ideation and behind-the-scenes photography. I supported the project’s direction and overall atmosphere, helping shape how the story was expressed both in the final film and in the material surrounding the production.
My role
Creative ideation
Backstage photography