Projects for Distalmotion
Product Branding
As part of the responsibilities at Distalmotion, the product branding of four items was overseen, covering tasks such as ensuring visually appealing logo placement, button arrangement and interface design, refining the appearance of the forward angulation indicator, creating icons for wheel locks, and determining the physical shape of the endoscope arm cart.
My role
Lead Creator and Brand Manager at Distalmotion
Thoughts
Product design for a medical device seamlessly merges functionality, user-centred design, and stringent safety protocols. The process involves meticulous research and iterative prototyping to ensure optimal usability and surgeon comfort. The result is a technologically advanced solution that addresses the surgeons’ needs while enhancing the overall patient experience.
I spoke with various stakeholders on how to portray the product before we had the physical one made, and ordered renders accordingly for sales pitches and marketing materials.
Photoshoot with real products at the Swiss Institute for Translational and Entrepreneurial Medicine.
