Projects for Nespresso
Localising Global Brand Campaigns for the Swiss Market
At Nespresso Switzerland, I led the development of creative concepts and campaign materials for the local market, translating global brand direction into work that felt culturally relevant.
My role combined creative leadership, local market adaptation, editorial planning, and production oversight. Working with local market teams, translators, and designers, I helped shape how the brand was expressed in Switzerland through content, campaigns, and seasonal launches.
In Practice
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The challenge was to translate international brand platforms into communication that felt relevant and effective in the Swiss market, while maintaining global consistency across messaging, timing, and visual execution.
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My approach centred on creative translation: adapting global brand platforms into concepts and campaign materials that felt locally relevant while remaining fully aligned with the Nespresso brand. This included shaping editorial direction, guiding production, and leading a team of three designers to ensure consistency, quality, and commercial relevance across all deliverables.
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The work spanned campaign assets, seasonal launches, editorial planning, and content pillars across the Swiss market. It involved concept development, visual adaptation, copy direction, and close collaboration with translators and media agencies to ensure that each campaign worked both strategically and creatively in its local context.
My role
Creative Lead for Campaign Adaptation and Content Production, Nespresso Switzerland
01 — Selection Vintage 2014
A visual interpretation of a collection shaped by three years of controlled aging. Through photography, animation, and digital composition, I translated the depth and character of the product into a crafted visual language aligned with the premium nature of the launch.
02 — Nespresso Moment
A seasonal campaign adaptation built around one of the brand’s core content pillars. Inspired by Vienna’s rich coffee house traditions, the collection was developed in collaboration with illustrator Lorenzo Petrantoni, whose graphic style draws on 19th-century visual culture. Adapting the artwork into campaign storytelling for the Swiss market was rewarding, combining local relevance with the character and richness of the original concept.
03 — Festive Collection Vienna
A content concept developed as part of the brand’s communication platform. The work focused on expressing everyday rituals and brand atmosphere in a way that felt both relevant to the Swiss market and consistent with the wider Nespresso identity.
