Launching the campaign internally at Veidekke HQ, Oslo
Project for Veidekke
A 360° Marketing Campaign
Veidekke's mantra, "Bygger med hjärta," or "To build with the heart," is more than just a slogan; it encapsulates the essence of the brand. This positioning paints Veidekke as a compassionate construction company, emphasizing the value of human connection and prioritizing people at the core of its operations. With 7,800 employees, half of whom own shares in the business, Veidekke's commitment to its workforce is a testament to its ethos. This narrative serves as the foundation for both internal and external messaging strategies. In line with this narrative, our decision to make Valentine's Day a platform for heartwarming messages was a deliberate choice. Our campaign featured diverse initiatives, including giveaways, in-house competitions, thoughtful gestures from leadership within workplace groups, and Valentine postcards sent to all employees from the management.
Examples:
Love is a bumpy road my love*
*But not if we pave the way
I dig you the most*
*Despite delving 1,365 meters below earth
+ 2,704,176 people reached by advertising in metro and bus stops
Where: Subway stations in Stockholm, and bus stops in Stockholm, Gothenburg, Lund, Uppsala, Umeå, Luleå, Helsingborg, Malmö, Örebro and Karlstad.
My role
Concept developing
Key messaging
Creative direction
