Project for Adler Joilliers
High-End Jewellery
Forget about positioning; Luxury is not comparative. When working with ultra-luxury brand Adler Joailliers, the role of advertising is not to sell.
My role
Creative Strategy Instagram
Copywriting in social channels
Exclusive photograph I captured from Adler’s Atelier in Geneva
Thoughts
The difference between conventional products and highly-desirable products is aesthetics.
Adler came to Virtua agency with the wish for a new website and a strategy for their social media. I wanted Alder’s channels to facilitate legends, establish myths, and not at all pander to the consumer’s wants or needs. The result was “flowing” feeds with artworks as invitations to the brand universe. In the copywriting, I was inspired by the language of scents, wine and physics.
Poetry
Published captions for Adler Joailliers
Traveling through time, Reinvented traditions
Shinsei, birth of sublime
an affirmation of delicacy
Shinsei, a floral poem
A stroll through magnificent gardens
Taste of classic
Pearls’ garden
Spell of life
Fantastical adventures
Brocéliande, mysterious alchemy
Irresistible wonders
Blooming pearls
Join the show
Unconditional freedom
A ticket to anywhere
Precious adventure
Never ending playground
Star catcher
Enchanted carousel
Les Espiègles, the Magic ride
Lightness of being
Witty and pretty
Glowing emerald’s garden
Impressionist’s vision
Artisan illusionist
Delicate diamond droplets
Adler aura of mystery
Chromatic explosion
City bird
Adler attitude
Contemporary twist
The rhythm of equilibrium
Legend from the fire
Celestial protection
Radiance of the soul
Sacred connection
Secret codex
Realm of weightlessness
Solar Flow
Satellite of love
Ballet of celestial spheres
Laws of the universe
Beyond the ocean
Luminous reefs
A sky of poetry
Mythological flight
Follow your fantasies
Aeolus' journey
Dazzling Jazz
Palais des vents
Key to the Orient
Whisperer of new waves
Divine thoughts
Wisdom of kindness
Language of senses
Lyrics of imagination
Unveiling history
Travels of the mind
Follow me to the distant far
A solar wind
Cosmic memories
Infinity's heritage
Astronomical melody
Embrace the tempo of blossoming