The challenge was to introduce new technology through a credible test environment where municipalities, facility owners, and other decision-makers could evaluate new methods, understand their value, and build trust in their application.

I translated the technical and operational ambition of the project into a clearer concept platform, giving the initiative a name, visual direction, and communication structure. The objective was to make innovation tangible and accessible, helping stakeholders understand both the long-term value of the project and its relevance for future investments in turf maintenance.

The work included concept development, naming, graphic design, and presentation material tailored for stakeholder communication and funding dialogue. I created the visual framework used to present the initiative and developed marketing assets that positioned the project as both innovative and practical within a public-sector and sports infrastructure context.