Across roles and organisations
Applications of Identity
Across brands, industries, and roles, I have worked with translating identity into physical, digital, and visual expression. From environments and interfaces to communication systems, product branding, and tangible materials, the work has focused on making identity coherent, recognisable, and useful in practice.
Areas of Work
01 — Spatial Expression
Viewing interior design as a form of storytelling breathes life into an immersive brand experience. When crafting the Distalmotion office, accommodating 150 employees, my objective was to transform brand elements into tangible design concepts. Thoughtful selection of colours, materials, textures, and furnishings ensured that the space aligned with the brand's aesthetics.
02 — Communication Systems
Making Complex Communication Actionable
Identity is also expressed through the way organisations create understanding and package messages. Across different roles, I have worked with making complex topics clear, relevant, and actionable for different audiences and contexts. This has included internal strategies, information design, culture-related initiatives, peer exchange, and internal campaigns. In leadership and management contexts, the work has involved shaping messages, presentation assets, and visual frameworks for executive hires, organisational changes, programmes, and quarterly live streams
03 — User Design & Product Branding
At Distalmotion, I worked on the branding of four products, including logo placement, colour application, button arrangement, interface-related details, refinement of the forward angulation indicator, and icon design for wheel locks. All of this had to work in the reality of the operating room where the identity would remain visible without interfering with functionality.
I also worked with renders and art direction for imagery used in brochures, training materials and sales pitches collaborating with stakeholders on how the products should be represented.
04 — Tangible Brand
Identity becomes tangible through the materials, objects, and visual details people encounter in everyday use. Across different roles and brands, I have worked with extending identity beyond guidelines into physical touchpoints such as signage, brochures, templates, merchandise, and supporting brand assets. These materials help make the identity visible, recognisable, and consistent in practice, whether used internally, in client-facing contexts, or as part of launches and activations.
Selected Example — Internal Editorial Platform
I led the production of Veidekke’s internal magazine over two years, with a circulation of 4,500 employees. The magazine served as a strategic internal platform to explain goals, reinforce culture, follow up on initiatives, and build a consistent internal tone of voice. I was responsible for the full editorial and production process, acting as creative lead and project manager while writing 20 articles, photographing 10 features, overseeing layout and budget, and managing freelancers.
